I have been on the look out for a new mascara and decided to try this one out. I never like when brands try to do something different, like too different, but this is actually pretty cool. The mascara is very buildable, I start out applying with the brush bent, to get every single lash then build on it by strengthening the brush and applying it normally. It’s extremely easy to use and you can definitely see that the bendable brush makes a huge difference in the application. Even though I love my Better than Sex by Too Faced mascara, I would say I like this one a bit more since I don’t get any clumps on my lashes!